The strange campaign setting nobody was allowed to touch
In an imagined account review, the suspicious setting is discovered at 9:17. By 9:21, somebody has called it a mess. By 9:24, a rebuild has acquired the air of an emergency response.
Ideas, observations & things worth sharing
Search Without Noise
Occasional notes on patient analysis and straightforward campaign decisions.
Words by Ben Wightman
The archive
4 storiesFresh perspectives
Before you rebuild the account, find out why the weird bit exists
A strange campaign setting may be a mistake. It may also be a note from somebody who already learned the thing you're about to learn expensively.
That brilliant week had a bank holiday in it
A striking week can be useful to investigate without becoming the new target against which every ordinary week gets scolded.
My favourite campaign feature is the way back
A proper change has an exit route. Remembering the old setup is much easier before you've overwritten it and gone home.
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